Showing that you are credible is important, because it helps you stand out.
And standing out is important...because your prospect might be getting 10+ cold emails in a single day!
Plus, the more you demonstrate your expertise, the easier it is to get your lead to take you up on an offer.
Here's and example:
Say two SEO agencies cold email you, and offer you a free SEO audit for your website.
One of the agencies tells you that their consultation takes 30 minutes, that it's worth £75, and that they won't upsell you at the end of the consultation.
The other agency talks about all that, but they go on to tell you that you'll be meeting with John Smith, their SEO specialist who:
- Used to work at Google
- Guest-blogs on reputable sites such as SearchEngineLand
- Recently spoke at the GrowthHackers conference 2018.
It's a no-brainer, isn't it?
You'd go for the second agency, because they are more credible, and they have more expertise!
Now, you might just be thinking:
Well, I am just a sales rep, I don't guest blog anywhere and I definitely haven't spoken at big-scale business events.
Don't worry - there other ways to demonstrate your credibility.
For example, you can:
- Talk about data or research that your company has published
- Talk about how long your company has been in the industry
- Talk about your clientele
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